This Privacy Policy explains how f7ff collects, processes, stores, shares, and protects the personal data of all registered players and website visitors. f7ff is committed to handling your data with transparency and in accordance with applicable data protection standards. Please read this document carefully — it forms part of the overall agreement between you and the f7ff platform.
f7ff is an internationally operated online gaming and sports betting platform accessible at f7ff.org. The f7ff platform offers sports betting markets — with a primary focus on cricket including PSL fixtures and international matches — alongside a full live casino lobby, slot games, instant-win titles, and PKR-denominated wallet services for registered players in Pakistan.
For the purposes of this Privacy Policy, the data controller responsible for the personal data of f7ff platform users is the legal entity that owns and operates f7ff under its applicable international gaming licence. References to "f7ff," "we," "us," or "the Operator" throughout this document refer to that entity.
f7ff collects personal data across several categories depending on how you interact with the platform. The categories below cover data collected from all registered f7ff account holders and, to a limited extent, from unregistered visitors who access the f7ff website.
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, gender, nationality | Account registration and KYC verification |
| Contact Data | Email address, mobile phone number, city of residence (e.g. Karachi, Lahore, Islamabad) | Account registration and profile updates |
| Financial Data | Payment method details (JazzCash / EasyPaisa mobile numbers, bank account identifiers for HBL / UBL, SadaPay details, USDT wallet address), transaction history, deposit and withdrawal records | Payment processing and KYC verification |
| KYC Documents | CNIC scans or photographs, proof of address documents, payment method ownership evidence | KYC and enhanced due diligence procedures |
| Gaming & Betting Data | Bet history, game session records, wagering amounts, win / loss data, sports markets accessed, bonus usage history | Ongoing platform use |
| Technical Data | IP address, device type and identifiers, browser type and version, operating system, session timestamps, login history | Each platform session |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Customer support interactions |
| Responsible Gaming Data | Deposit limit settings, self-exclusion status, cooling-off period records, session limit configurations | Responsible gaming tool usage |
f7ff does not collect special categories of sensitive personal data (such as medical, religious, or biometric data) except where required for responsible gaming purposes — for example, where a player discloses a gambling-related health condition when requesting self-exclusion or enhanced account restrictions.
f7ff collects personal data through the following channels and mechanisms:
Data you provide directly to f7ff when you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, participate in promotions, configure responsible gaming settings, or update your account profile.
Data collected automatically when you visit the f7ff website or use the platform, including through cookies, web beacons, session tracking technologies, and server logs. This includes IP address, device identifiers, browser data, and session behaviour data. See Section 9 for full details on cookie usage.
f7ff may receive personal data about you from third-party sources in the following circumstances:
f7ff processes personal data for the following defined purposes. Each purpose is matched to a legal basis in Section 5.
| Processing Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and administering your f7ff account, including f7ff Login authentication, password management, and account settings. |
| KYC & Age Verification | Verifying that account holders meet the strict 21+ age requirement and that identity information is genuine and accurate, as required under applicable gaming regulations. |
| Payment Processing | Processing deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, SadaPay, and USDT TRC20; reconciling financial records; detecting and preventing payment fraud. |
| Service Delivery | Providing access to sports betting markets (including PSL cricket), live casino games, slots, and all other f7ff platform services. |
| Regulatory Compliance | Meeting anti-money-laundering (AML), counter-terrorism financing (CTF), and gaming licence compliance obligations, including mandatory record-keeping and reporting requirements. |
| Responsible Gaming | Operating deposit limits, session limits, cooling-off periods, and self-exclusion tools; monitoring for signs of problematic gambling behaviour and intervening where appropriate. |
| Fraud Prevention | Detecting and preventing multi-accounting, bonus abuse, money laundering, identity fraud, and unauthorised account access. |
| Customer Support | Responding to account enquiries, resolving disputes, processing complaints, and maintaining support records. |
| Marketing & Promotions | Where you have provided consent, sending promotional communications about f7ff offers, new games, and platform updates relevant to Pakistani players. |
| Platform Improvement | Analysing aggregated usage data to improve platform performance, game offering, and user experience — including understanding how Pakistani players use f7ff across different cities and device types. |
f7ff processes personal data on the following legal bases under applicable data protection law:
Where we rely on your consent as the legal basis for processing (primarily for marketing communications and non-essential cookies), you may withdraw that consent at any time by contacting f7ff support at [email protected] or by adjusting your account notification preferences. Withdrawal of consent does not affect the validity of any processing carried out prior to the withdrawal.
f7ff does not sell your personal data to unaffiliated third parties. We share your personal data only in the circumstances set out below, and only to the extent necessary for the stated purpose.
f7ff engages carefully selected third-party service providers who process personal data on our behalf and under our documented instructions. These include:
f7ff may disclose personal data to competent regulatory authorities, gaming licensing bodies, law enforcement agencies, financial intelligence units, or courts where we are legally required to do so or where disclosure is necessary to protect the legitimate interests of f7ff or its players. Such disclosures will be made strictly within the bounds of applicable law.
In the event of a merger, acquisition, restructuring, or sale of all or part of the f7ff business, personal data held by f7ff may be transferred to the relevant successor entity. You will be notified of any such transfer and any material changes to data processing arrangements that result from it.
As an internationally operated platform, f7ff may transfer personal data to, and process it in, countries outside of Pakistan. Some of our third-party service providers and infrastructure partners operate from jurisdictions outside Pakistan, which may not have data protection laws equivalent in scope to those in force in Pakistan.
Where such international transfers occur, f7ff implements appropriate safeguards to protect your personal data, which may include:
You may request further information about the specific safeguards applied to any international transfer of your personal data by contacting f7ff at [email protected].
f7ff retains personal data for as long as is necessary to fulfil the purposes for which it was collected, and to comply with applicable legal, regulatory, and licensing obligations. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and Identity Data | Duration of active account + 5 years post-closure | Regulatory / AML compliance obligation |
| KYC Documents | Duration of active account + 5 years post-closure | Gaming licence and AML/CTF regulatory requirement |
| Financial Transaction Records | Duration of active account + 7 years post-closure | Financial record-keeping legal obligation |
| Betting and Gaming History | Duration of active account + 5 years post-closure | Regulatory compliance and dispute resolution |
| Customer Support Records | 3 years from date of interaction | Legitimate interest — dispute resolution |
| Self-Exclusion Records | Indefinite (permanent exclusion) or duration of exclusion period + 2 years | Responsible gaming regulatory obligation |
| Technical / Session Logs | 13 months from collection | Fraud prevention and platform security |
| Marketing Consent Records | Until consent is withdrawn + 3 years | Compliance with consent-based processing obligations |
When personal data is no longer required for the purposes for which it was collected and no legal obligation requires its continued retention, f7ff will securely delete or anonymise it in accordance with our internal data disposal procedures.
f7ff uses cookies and similar tracking technologies on the f7ff website to enable core platform functionality, maintain your logged-in session, and analyse platform performance. The following categories of cookies are used:
These cookies are essential for the f7ff platform to function. They maintain your f7ff Login session, preserve your wallet state, and enable core security features. These cookies cannot be disabled without rendering the platform non-functional.
These cookies remember your preferences — such as language settings, notification preferences, and responsible gaming tool configurations — to provide a more consistent platform experience across sessions.
With your consent, f7ff uses analytics cookies to collect aggregated and anonymised data about how players navigate and use the platform. This data helps f7ff improve platform performance, game selection, and the overall experience for Pakistani players. No individual player is identified through analytics data.
You can manage or disable non-essential cookies through your browser settings. Disabling cookies may affect the functionality of certain platform features. Instructions for managing cookies in major browsers (Chrome, Firefox, Safari, and others commonly used in Pakistan) are available through each browser's help documentation.
When you first visit f7ff.org, you will be presented with a cookie consent notification for non-essential cookies. Strictly necessary cookies are set automatically without requiring consent as they are essential to platform operation. You may update your cookie preferences at any time through the platform settings or by contacting support.
Subject to applicable law and certain limitations that may apply in the context of regulated gaming operations, you have the following rights in respect of your personal data held by f7ff:
To exercise any of these rights, please contact f7ff at [email protected] with the subject line "Data Rights Request." We will acknowledge your request within 5 business days and respond substantively within 30 calendar days. Where a request is complex or involves a high volume of data, we may extend this period by up to a further 30 days, and will notify you accordingly.
f7ff is subject to mandatory data retention obligations under applicable gaming licence conditions and anti-money-laundering regulations. Accordingly, requests for erasure of account, KYC, transaction, and betting records may not be fulfilled in full where such records must be retained for regulatory compliance purposes. We will explain any such limitations clearly when responding to an erasure request.
The f7ff platform is strictly prohibited for use by any person under the age of 21 years. f7ff does not knowingly collect or process personal data from individuals under 21. If f7ff becomes aware that personal data has been collected from a person who is under 21, that data will be deleted promptly and the associated account will be permanently closed.
Age is verified through mandatory CNIC-based KYC documentation review during the account registration and withdrawal process. Any account where there is reasonable suspicion that the holder may be under 21 will be suspended pending full age verification, with access to all gaming services restricted during the verification period.
If you believe that f7ff may have inadvertently collected data from a person under the age of 21, please notify us immediately at [email protected].
f7ff implements appropriate technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While f7ff maintains robust platform-level security, you also play an important role in protecting your personal data. Keep your f7ff Login password unique and strong. Do not share your credentials with any other person. Enable two-factor authentication in your account settings. Contact f7ff support immediately if you suspect any unauthorised access to your account.
The f7ff website may contain references to or integrations with third-party services — including game provider content, payment gateway interfaces, and identity verification systems. f7ff is not responsible for the privacy practices of third-party services and does not control how those parties collect or use your data when you interact with their systems directly.
Where you interact with third-party components embedded in the f7ff platform (such as a payment processor's interface when making a JazzCash deposit), you may be subject to that third party's privacy policy in addition to this f7ff Privacy Policy. We recommend reviewing the privacy policies of any third-party services you interact with through the f7ff platform.
f7ff may update this Privacy Policy from time to time to reflect changes in our data processing practices, updates to platform services, changes in applicable data protection law, or evolving regulatory requirements. The effective date at the top of this page will be updated whenever material changes are made.
Where changes are material — meaning they meaningfully affect how we collect, use, or share your personal data — f7ff will notify registered account holders via the registered email address on file or through a prominent notice on the f7ff platform, with reasonable advance notice before the changes take effect.
Continued use of the f7ff platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you do not accept the updated terms, you should cease using the platform and contact support to request account closure.
If you have any questions about this Privacy Policy, wish to exercise any of your data protection rights, or have a concern about how f7ff has handled your personal data, please contact us through the following channels:
If you are not satisfied with how f7ff has responded to a privacy concern or data rights request, you have the right to escalate your complaint to the relevant supervisory authority or gaming regulatory body that oversees f7ff's operations. Details of the applicable supervisory authority are available upon request by contacting [email protected].
f7ff takes all privacy complaints seriously. We ask that you first raise your concern directly with us so that we have the opportunity to address it before any escalation to a regulatory authority. Most concerns can be resolved promptly through direct contact with our support team.
This Privacy Policy was last reviewed and updated on 1 January 2026. The version published on this page supersedes all prior versions. Players are encouraged to review this Policy periodically to remain informed of how f7ff handles their personal data.
A summary of the core commitments f7ff makes to every registered player regarding the handling and protection of personal data.
All data transmitted between your device and the f7ff platform is protected by 256-bit SSL/TLS encryption. Your f7ff Login credentials, payment details, and personal data travel over fully encrypted connections at all times.
f7ff enforces mandatory CNIC-based identity and age verification. No withdrawal is processed before KYC is fully approved, ensuring every active account belongs to a verified adult player aged 21 or over.
f7ff does not sell your personal data to advertising networks, data brokers, or unaffiliated third parties. Data sharing is strictly limited to service providers and regulatory bodies as outlined in the Privacy Policy.
You can request access to, correction of, or deletion of your personal data at any time. f7ff responds to all data rights requests within 30 calendar days, subject to applicable regulatory retention obligations.
JazzCash, EasyPaisa, HBL, UBL, SadaPay, and USDT TRC20 transactions are processed through encrypted, certified payment gateways. Third-party deposit methods are never accepted, keeping your financial data fully traceable and secure.
Only strictly necessary cookies are set without consent. Non-essential analytics cookies require your explicit opt-in. You can update cookie preferences at any time through platform settings or by contacting f7ff support.
Have questions about how f7ff handles your personal data? Our support team is available 24/7. You can also review our full Terms & Conditions or visit the Responsible Gaming page for account safety tools.
Gambling carries financial risk. 21+ only. Play responsibly. FAQ